How to create fliers yourself – 6 key factors to remember
Why hire a graphic designer to create your fliers and advertisement when you can do it yourself and save money and time?
Yes! You have enough talent to write and design professionally-looking brochures, fliers, newsletters, postcards, posters, and advertisements in-house by yourself using your own software without hiring outside help.
FIRST, GET THE RIGHT SOFTWARE
There are a ton of free apps you can use to edit and build fliers but we highly recommend Canva.com They will already have templates and repeatable themes you can use for all the above. The paid version isn’t expensive either coming in around $20 a month.
SECOND, FOLLOW THIS CHECKLIST
Your purpose in creating your marketing materials in-house is to save money, not win awards. Your readers do not scrutinize your designs. They are asking one question: What’s in it for me? They want you to tell them a clear and convincing story of why they should buy from you.
Of course, good design sells. There are times when you want to invest in high-end graphic design. For example, you should not design your logo by yourself. Your brand and image are too important to be left to chance. Just because somebody in your company can do graphic design does not mean they should.
Here are some things to remember when writing and designing. These rules apply to printed and offline and online marketing tools such as your website, emails, and social media posts.
- Put the artwork up top. When people look at anything like fliers, websites, ads, or Facebook posts, they look at the photo or art first. If you want a realistic look, use a photo. if you want a more stylized look, use an illustration.
- Write your Headline. Put the headline under the photo or art. And make sure your headline is compelling and irresistible. How important is your headline? Face: 80% of your readers will read the headline and nothing else. The best headlines appeal to the reader’s self-interest.
- Tell your story. Give them solid facts not glittering generalities. Your reader wants to know the who, what, where, when, why, and how of what you are offering. Include all necessary information for them to make an informed decision.
- Make an offer. Give them a reason to buy now. Make sure it is an offer they cannot refuse. Include a deadline on when they must act to receive the offer. Make sure the offer is valuable.
- Call them to act. Do not assume your reader will know what to do next. Tell them. Be specific.
- Include company info. Assume the reader has only one piece of literature from you. Make sure you include everything: log; slogan; hours; address; phone; email; website.
KEEP YOUR LAYOUTS SIMPLE AND CLEAN
The example below is designed for the way people read. Photo first. Headline second. Body copy third. Keep your logo and contact information at the bottom right, the natural ending spot. Do not hesitate to repeat important information. Use everyday English.
